Max’s – Celebrating Penfolds First Chief Winemaker

Feb 08, 2019


Max’s – Celebrating Penfolds First Chief Winemaker

Penfolds Max’s is a tribute to Penfolds first Chief Winemaker Max Schubert, a legend in Penfolds history. His constant pursuit of excellence paved the way for those who follow in his footsteps and also allowed the status and heritage of Penfolds to grow.

Targeting patrons looking for authentic stories, approachable varietals and wines to enjoy now, each wine in the Penfolds Max’s tier is polished and charming in character; expressing varietal cues, alluring fruit and structure.

Penfolds Max’s is the perfect option for your wine list. Why?
•             3 in 4 Australians are aware of Penfolds 
•             Penfolds was voted Australia’s Fan Favourite in 2018
•             1 in 2 consumers are prepared to spend more on a premium wine they trust


Max’s Adelaide Hills Chardonnay
Max’s Chardonnay continues the evolution of the Penfolds white wine program. Inimitably Adelaide Hills aromatics …white stone fruits, notably peach & nectarine.


Max’s Shiraz
A contemporary offering of South Australian Shiraz, this release provides a fruit-driven wine which is generous in flavour and persistent across the palate.


Max’s Shiraz Cabernet
An approachable style on release. Bluestone slatiness and waft of iron filings immediately captures attention. Structural grip and defined tannins wraps around a palate full of blueberry and mulberry brightness.


Max’s Cabernet Sauvignon
Pink peppercorn, chargrilled zucchini and barbequed red meats is the instant perfume. Structurally framed by beautifully integrated French and American oak, present but rarely mentioned.


*Source: TWE U&A Study 2017
^2018 Australian Drinks Awards, Wine (Red) Category
~ Shopper Tracker 2018