Artisan Drinks Challenging The Status Quo...
Mar 30, 2020
In 2018 beverage entrepreneur Steve Cooper joined forces with award-winning cocktail specialist & bar owner Mikey Enright, and internationally acclaimed artist Alan Walsh to launch a range of premium craft mixers. Designed to complement an increasingly diverse variety of premium spirits, The Artisan Drinks Company has developed a range of unique mixers using only 100% natural ingredients.
Born In A Bar, Not In A Lab....
Offering craft quality inside and out, the innovative mixer recipes have been expertly created by Mikey Enright, owner of Australia’s Gin bar of the year, The Barber Shop, one of Sydney’s hidden treasures; offering both male grooming services and a cocktail bar. With his bartending skills and passion for the finest spirits, Mikey’s the main man when it comes to creating outstanding Artisan Drinks to pair perfectly with craft gins, rums and spirits.
Mikey explains: “We saw the massive opportunity for a different type of mixer range, a more contemporary range which would actually complement an increasingly diverse range of premium spirits. In the world of cocktails, balance is key and we’ve worked hard to achieve that harmony of ingredients in each Artisan recipe. Fundamentally, we believe that the role of a mixer is to enhance the spirit its paired with not drown it with sugar or artificial ingredients, that’s what we aim to do with our range along with creating new recipes such as Violet Blossom Tonic & Agave Lemon Tonic”
The Creative Process...
It was co-founder and artist Alan Walsh, pictured below, who designed all of the vibrant bottle artworks in his unique art deco meets pop art style. Al takes inspiration from artists such as Andy Warhol & Rene Gruau, to create his stunning images of glamorous ladies and quirky gents. Every Artisan bottle features Al’s art on canvas style labels, bring a completely fresh look and feel to the premium drinks’ category.
Currently sold across the UK, Australia, Denmark, Italy & Serbia with many more countries in the pipeline, the Artisan Drinks range currently has seven unique mixers…
Why Blend In When You Can Stand Out...
Co-founder and beverage entrepreneur Steve Cooper, pictured below, leads the Artisan team from their converted barn office in Northumberland. Having previously created healthy juice drinks brand ‘Feel Good Drinks’, Steve has now channelled his passion for building premium, innovative drinks brands into the mixer market.
Steve says “we wanted to do things differently and raise the bar higher by bringing craft quality to the mixer category. We’ve combined the worlds of art and mixology to create our Artisan range. We know that the best bars, restaurants and hotels share our desire to innovate and lead rather than simply follow the mass market crowd, that’s what we’ve done, after all…..why blend in when you can STAND OUT!”
Want to know how to stock Artisan in your venue? Email us at info@barcats.com.au