Australia’s favourite rosé gets even bigger

Jan 10, 2022

Quirky label Squealing Pig has been on a wild ride since launching in 2010. It’s a brand that is keen on quality wine, without the stuffiness. And word has quickly spread. Squealing Pig has enjoyed double digit growth year on year since its inception and is growing +13% in value compared to a year ago*.

Much of this success stems from Squealing Pig Pinot Noir Rosé 750ml, Australia’s #1 rosé in value and volume*. The Squealing Pig winemaking team have created their ideal rosé in this wine – refreshing and approachable, with a perfect light salmon ‘piggy pink’ hue. Its delicate, pinot noir style and fragrant aromas help give it an X factor.

The critics agree, with the 750ml 2021 vintage winning GOLD at both the 2021 Royal Queensland Show and the 2021 Best Wine of the World Competition.

Now Australia’s favourite rosé is getting even bigger, with this month’s launch of Squealing Pig Pinot Noir Rosé in striking 1.5 litre magnum sized screen-printed bottles. Available for on-premise customers, they’re the perfect option for making a statement at parties and for sharing at high energy gatherings of four or more people.

To find out more, contact your Treasury Wine Estates representative on 134 893.

*Source: IRI Aztec Scan Data AU Liquor Weighted MAT to 29/08/2021