Squealing Pig launches nine Pride Labels for Mardi Gras
Mar 01, 2022
Nine little pigs are making their debut at the Sydney Gay and Lesbian Mardi Gras! As the official wine and loud and proud partner of the festival, which is currently in full swing, playful wine brand Squealing Pig has released nine limited-edition Squealing Pig Pride Labels representing nine LGBTQIA+ communities.
Designed to fit snugly on any bottle of Squealing Pig wine, the labels each feature a cheeky rhyme tailored to a particular community, adapted from the rhyme traditionally found on every Squealing Pig bottle.
“We’re offering people choice. To pick their favourite Squealing Pig wine - whether it be rosé, pinot noir, prosecco, sauvignon blanc or pinot gris - and choice of the LGBTQIA+ community that they would like to cheers with pride at Mardi Gras,” said Fernanda Lopes, Squealing Pig Senior Brand Manager.
“From celebrating the diversity of people that a pan-sexual person is free to love, to someone who found their true self through transitioning, Squealing Pig Pride Labels are a toast to the many colourful spectrums of love, sexual orientation and gender identity that live among us.
The labels are being provided with every bottle of Squealing Pig sold at select Mardi Gras supporting venues in Sydney throughout the festival, including the Dunkirk Hotel Pyrmont, Mascot Liquor and Potts Point Food and Liquor.
“It’s the diversity of the people behind Squealing Pig wines that makes us really tick. We are proud supporters of the LGBTQIA+ community and celebrate all that is possible today. Through our new Pride Labels, we call on everybody to embrace who they are and fly with pride,” said Lopes.
About Squealing Pig
Squealing Pig is a tale about a pig who wanted more from life than just a pig pen. Keen on wine, but not a fan of the
bore that you get with it, in 2010 they trotted off on an adventure to the Squealing Pig Vineyard in Marlborough,
New Zealand, to make sauvignon blanc with personality. Eager to experiment with fresh varieties and styles, the pig
soon spread their wings south to Central Otago, before globetrotting the world.
No matter where this little pig goes – New Zealand, Australia, Argentina, France, Italy, Spain – the Squealing Pig ethos
remains the same: to make cracking wines that are approachable, flavour-packed and pair brilliantly with no-fuss foods.
And to have more fun than anyone else doing it.
For media enquiries contact Zoe Stiberc, Squealing Pig Senior PR Manager: zoe.stiberc@tweglobal.com or +61 3 8533 3576
