The 3 Biggest Reasons Your Restaurant Needs TikTok in 2024

May 01, 2024

Swiping through dance challenges, GRWMs, and memes on TikTok and Instagram, you’ll find a dedicated space just for the foodies. With hashtags like #cookingfood boasting over 82 billion views and #restaurantreview topping 1.3 billion in 2023, the platform is a goldmine of potential customers and exposure for your bar or restaurant.

The ‘It Girl’ for Web Traffic

In late 2021, Cloudflare, a content delivery network, revealed that TikTok emerged as the top visited domain, surpassing giants like Facebook, Amazon, Netflix, and the former leader, Google. TikTok's algorithm, though somewhat enigmatic, excels at suggesting content users desire, leading Gen Z to adopt it as their preferred search engine.

Step Aside Google

Almost 40% of young people now turn to TikTok for lunch spot recommendations instead of Google. That's a massive shift in how people discover and choose where to eat. TikTok's algorithm, while somewhat mysterious, has a knack for serving up content users crave, making it a digital oracle for Gen Z.

The Economic Impact

You wanna talk results? According to the same Oxford Economics study, around 78% of businesses on TikTok have seen their reach skyrocket, thanks to the platform's unique ability to connect with audiences. In fact, up to 3.2 million users in Australia buy products or services recommended on TikTok monthly, while 3.5 million have visited a recommended restaurant or shop.
 

In 2024, it’s not just about serving great food; it's about creating scroll-stopping content that can convert into loyal customers. Embrace the TikTok and Reels wave, and watch your business flourish! 

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