Kick Carbs, Not Beer with Hahn Ultra Zero Carb
Jul 05, 2024
Friday 5 July: In the latest move from Hahn, the Aussie brewer is encouraging the nation to kick carbs, not beer. By enlisting the help of AFL legend, Lance ‘Buddy’ Franklin, Hahn today unveils Hahn Ultra Zero Carb* to help Australians kick carbs without giving beer the boot.
Leading beverage company, Lion, has announced the national release of Hahn Ultra Zero Carb* which is the brand’s first zero carb* beer that promises to not
compromise on great taste. Boasting zero carbs* and only 87 calories per bottle, Hahn Ultra Zero Carb*is the first beer being introduced as part of Lion’s brand new ‘Ultra Category’ which will soon comprise a range of zero carb* beers.
This new beer perfectly caters to the growing sector of consumers seeking mindful choices without giving up on flavour. The shift in preferences for lighter and less filling alcohol options is due to Australians (two-thirds) feeling they’ve become fitter and more mindful in their lifestyle over the last 5-10 years.¹
Set to be one of Lion’s most significant launches this year, Hahn Ultra Zero Carb serves a delicious balance of flavours that is low in calories. Without giving up the full beer taste, the beer profile result is a perfect balance of flavour and easy drinking crispness, with zero carbs* and low bitterness. It’s designed for those who want the classic taste of beer but want to reduce their carbohydrate and calorie intake.
Sammy Russo, Hahn Marketing Manager - Lion Australia said: “Marking Lion’s first innovation in its new Ultra category, we’re so proud to be launching a zero-carb* beer within Hahn’s existing low-carb portfolio. As a brand that connects with social sport enthusiasts, I can't think of a better way to bring this product to life than via one of the best kickers in Aus - Buddy Franklin, who figuratively and literally will "Kick Carbs, Not Beer" with Hahn Ultra Zero Carb.”
“Hahn has recently come in as the highest-placed beer in the Hottest Brands List for 2024, contributing $56 million of growth to Australia’s liquor sectors throughout the course of 2023 alone.²
With the launch of Hahn Ultra Zero Carb* beer, we anticipate continued expansion and success for the Hahn brand, as we cater to the evolving preferences of our conscious consumers."
Buddy Franklin, AFL legend adds: “It’s been epic to lace up the boots again for this partnership with Hahn, not to kick footies but to give carbs the boot. While kicking footies has always come naturally to me, kicking carbs can be a little tricker which is why it’s so good that the experts at Hahn have managed to create a delicious beer that not only tastes great but has zero carbs* - how good?.”
To celebrate the launch, Hahn has announced its ‘Ultra Hour’ promotion which is an exclusive zero carb happy hour being held daily from Monday 8 July to Friday 12 July at The Light Brigade in Paddington. Between 5PM - 6PM, patrons can look forward to Hahn Ultra Zero Carb for $5 per beer.
Hahn Ultra Zero Carb is now available nationwide in major liquor retailers.
<0.5g carbs per bottle serve.
1 PureProfile and Hahn research - March 2023
2 Source: Circana MarketEdge Retail Liquor Weighted, Data To 31/12/23
