Tasting Australia By The Glass
Mar 25, 2021
Treasury Wine Estates Regional Gems program brings some of Australia's best regional wineries to your lips without the need to travel.
The Regional Gems program runs over 6 months, beginning in March 2021 and running through to August 2021.
The program focuses on one key regional brand per month, bringing the cellar door to your venue and staff through an exclusive wine tasting.
Receive select wines to share with your staff and participate in an educational vodcast hosted by the winemakers, upskill and increase your employees wine repetoire and confidence when recommending wine to your customers.
Varietal and appellation in Australia are the key cues used by patrons when choosing wine in premise. On average, wine buyers spend 50% more on a wine choice if it is from a recognised region*
Get involved in the program and capitalise on the profit to be made from trading customers up to a premium wine offering.
The program consists of:
June: Leo Burning
July: Devils Lair
August: Coldstream Hills
If you would like to get your venue involved or would more information regarding the Regional Gems program contact your loval BDE or email us at firstname.lastname@example.org
Pls note: Eligiblity criteria applies, please enquire for more details.