Does working for a venue that most people only get to visit on their days off sound like a dream to you? What about collaborating with a VIBRANT, EXCITING and ENGAGING team that are specifically there to make sure customers are having as much FUN as possible? Too good to be true… think again!

About the Role:

The Marketing Executive is responsible for creating, rolling out, and reporting on national, state and store promotions and communication in addition to other marketing related tasks.

• Liaison with stores to formulate in-store events, promotions, and other marketing communication to drive store revenues.
• Not afraid to pitch your in-trend campaign ideas to the iPlay team.
• Craft marketing copy for all channels utilized in campaigns, including content writing, social media posts, website etc.
• Responsible for ensuring marketing planners and schedules remain up to date.
• Up to date with the latest trends in industry, competitors and the latest from aspirational companies.
• Communicating with company stakeholders in the formation, execution and reporting campaign lifecycle.
• Coordinating with agencies, shopping centre marketing, advertising partners and media where necessary.
• Liaison with the social marketing team to create conversations and a high level of user engagement.
• Setting up campaign related SEO / SEM and other digital marketing platforms, such as Adwords, Spotify, TikTok.

About you:

• Experience in retail marketing.
• 3+ years of marketing experience
• Professional writing and editing skills
• Knowledge in SEO and SEM and digital marketing.
• Graphic design skills – mocking up campaign concepts or your own ad ideas.
• Knowledge of HTML/CSS to create landing pages for campaigns is a bonus.

Note: Due to the high volume of applications, only successful candidates that meet the job criteria will be contacted.