Dive into a world of cocktail mastery and skill enhancement tailored for bartenders in the hospitality industry. Join us on an immersive journey where expert mixologists share their insights, techniques, and industry secrets. Whether you're a seasoned professional or just starting, these virtual masterclasses promise to elevate your bartending skills. Explore innovative recipes, learn about the latest trends, and enhance your customer experience. Cheers to raising the bar together with Diageo Bar Academy! 🍹

‍

Understand whiskey flavour to build a cocktail menu
‍

‍

WATCH THIS MASTERCLASS, AND DISCOVER:

1. New whisky flavour profiles using the Johnnie Walker flavour wheel
   1. Different styles of whisky
   2. Classic whisky flavour profiles
   3. How to use the Johnnie Walker flavour wheel to create unique whisky cocktails
2. How to create THREE new whisky cocktails with demos from competition-winning bartenders:
   1. Sampath Rathnayake’s "Signatures Collector" cocktail
   2. Anna Postnikova’s "Johnnie, Wine & Fruits" cocktail
   3. Ariel Todeschini’s "A Foot in Brasil" cocktail
3. The secrets to building a compelling cocktail menu:
   1. Why less is sometimes more
   2. Offering an element of surprise
   3. How to leverage occasions to make your menu stand out

Tequila! An expert's guide to tasting and serving

Check out this Masterclass session with Liam Scandrett of WSET, Karina Sanchez, the Global Don Julio Brand Ambassador and Eduardo Gomez, Tequila and Mezcal expert and founder of Tequila Fest, to learn this spirit’s incredible history.

Don’t miss their expert advice on how to confidently experiment with tequila to create incredible serves, and get a step-by-step guide on how to correctly taste this trending category.

Cocktail Workshop- 'Savour the flavour' With Lynnette Marrero

During this interactive workshop, Lynnette shares the hottest drinks serves to impress your guests using the trending liquids of scotch, gin and tequila. Learn innovative recipes and discover how to add your own signature twist.

Rum 101: How to taste, Mix and tell the difference!

Check out our latest Masterclass with Ian Burrell, the award winning “EduTainer” and Sly Augustin, managing director of acclaimed rum bar, Trailer Happiness to discover all things rum.

IN A NUTSHELL

Re-watch it to learn all about rum types, textures and flavours. White, spiced or aged? We’ve got it covered.

SOMETHING NEW?

There’s also a rum cocktail demo to encourage your customers to taste something new. Get ready to try it out yourself!

Ketel one: Copper stills and vodka flavour

BEHIND THE SCENES AT KETEL ONE VODKA

Check out this exclusive event from Schiedam, Holland, the homeplace of Ketel One Vodka, made at the Nolet Family Distillery.

Global Relationships Director Dennis Tamse shares a behind-the-scenes look at the production, craft, taste and history behind this much-loved vodka; joined by special guest, Bob Nolet, and World Class bartender Kaitlyn Stewart for a special cocktail demonstration.

Boost your vodka knowledge and skills today!

Go Green: Sustainability initiatives for your bar

Check out our latest Masterclass session with Bob Gordon of Zero Carbon Forum and sustainable bartender Renato Tonelli to find out ways to make your bar more sustainable and energy efficient.

Don’t miss out on getting expert advice on how you can rethink your cocktail menu and utilise all your ingredients, learn how you can reduce your energy bills, and find creative methods to help you reuse water!

‍