Just In Time for St. Paddy's Day! The New Guinness 0.0

Mar 13, 2024

Lion Australia has announced the national rollout of Guinness 0.0, a new non-alcoholic version of the famous Irish stout, in Australia.

Guinness 0.0 boasts the same beautifully smooth taste, perfectly balanced flavour, and unique dark, ruby-red colour of Guinness, now without the alcohol. Guinness 0.0 is also a low-calorie option for those choosing to moderate, with just 16 calories per 100ml, or just 70 calories per can.

The Australian release of Guinness 0.0 comes as stats indicate the continuing trend of drinkers seeking no or low alcohol alternatives. According to data from Lion Australia, the growth of alcohol-free beer remains strong, with No-Lo to alcohol-free beer’s share of the total beer market increasing year-on-year for the last four years.

Guinness is also preparing to quench the thirst of thousands of Aussies and international visitors alike as they come together this month to celebrate St Patrick's Day. Punters across the nation will be celebrating St Patrick’s Day on 17 March, where it’s estimated the equivalent of 2.4 million pints will be drunk in the lead-up to and on the Irish holiday.

Guinness 0.0 is now available in 440ml cans to purchase in liquor stores nationally!