Samuel Wynn

Jul 02, 2017

Treasury Wine Estates has announced the launch of Samuel Wynn & Co, a major new innovation developed with authentic storytelling at the brand’s heart.

We all love a good story and Treasury Wine Estate is tapping into that. 

The new brand was inspired by the adventurous spirit of wine industry legend Samuel Wynn. Migrating to Australia in search of a free life, Samuel Wynn arrived in 1913 with nothing more than he could carry and a fearless spark. These wines are testament to a life of daring that would eventually find this journeyman emblazoned in wine history.

Samuel is certainly the kind of character that you would want to share a glass of red with, he was a travelling wine merchant who played a key role in establishing the Melbourne wine scene in the early 20th Century and explored new territories of sourcing, selecting and celebrating wines throughout his industry career.

These bottles are set to stand out from the pack with an angular, whisky-like bottle to drive shelf presence and approachable styles of leading wine varieties, ‘The Man From Nowhere’ Shiraz and the ‘Last Rites’ Cabernet Sauvignon.

Keep and eye for these new labels, grab a friend or two and in true Samuel Wynn style try something new and create some stories of your own!